- Push versus pull technology
- Expanding the value of e-mail
- Web-based marketing
- Establishing linkages
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Web Development Link Building Case Studies
From Strategy to Execution: Your Internet Presence
Marketing Communications (UW Management Institute) — Madison, WI
InnSite Selected as “Best Inn Directory”
Staying at a bed-and-breakfast is just like spending the weekend at a friend’s
house — except that you can enjoy the homemade pancakes and coffee without
feeling obligated to reciprocate by springing for lunch later. Of course, you may have to endure a bit of awkward morning chitchat with total strangers, but many consider that a small price to pay for the B&B experience.
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How a Dane County Business Set Up Shop on the Information Superhighway
These days, businesses use the World Wide Web as everything from storefront to customer service center, discussion forum, billboard, newsletter and employee policy manual. Equally diverse are the stories of how Dane County businesses discover the World Wide Web and get online. Here is one of those stories, chronicling how Food Concepts Inc., Middleton, established its Internet presence.
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Birds Eye Offers World-wide Recipe Search Engine
Household brand Birds Eye has a huge online resource of recipes. But the company’s advice to their customers go well beyond this with meal ideas too.
In an article for URLWire, Stephan Spencer whose company, Netconcepts, created the newly redesigned Birds Eye web site and is responsible for the continuous updates and expansion to the site, comments…
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Linking Your Print Catalog With Your Web Site
Spring Internet World — Los Angeles, CA
Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.
- Database development issues
- Synchronizing Quark and HTML
- Print and Web “look and feel”
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Linking Your Print Catalog With Your Web Site
Fall Internet World — New York, NY
In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.
- Database development issues
- Synchronizing Quark and HTML
- Print and web “look and feel”
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Internet Video (panel)
Fall Internet World — New York, NY
Deploying video over today’s Internet is like teaching a dog to sing - it’s unpleasant and it annoys the dog. Nevertheless, advances in compression technology, new bandwidth reservation protocols, streaming techniques and the promise of more robust backbones and higher-capacity delivery systems make it likely to arrive sooner than you think. See the state-of-the-art today and find out what the videonet of the future might look like.
(moderator)
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Multimedia Formats from A to Z
Fall Internet World — New York, NY
In the fast changing world of the Web, it’s critical for content providers to keep current with the latest multimedia technology — from the ubiquitous to the fringe, from the mundane to the hip. Yet we need to balance that with an understanding of the accessibility of that technology to our user base and the cost/benefit relationships for both the content provider and those users.
- an overview of the multimedia landscape
- everything from GIF and JPG to Shockwave and RealMedia to VDO and VRML
- sidebars about their place in the landscape and their appropriateness in web design
- examples of what works and what doesn’t, from both a business and a design perspective.
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Using the Internet for Competitive Intelligence
Competitive Intelligence: PDMA Spring Conference — Minneapolis/St. Paul, MN
- Tapping into your competitors
- Benchmarking web site performance
- Competitor profiles & news
- Counterintelligence on your web site
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Internet Video (panel)
Spring Internet World — Los Angeles, CA
Deploying video over today’s Internet is like teaching a dog to sing - it’s unpleasant and it annoys the dog. Nevertheless, advances in compression technology, new bandwidth reservation protocols, streaming techniques and the promise of more robust backbones and higher-capacity delivery systems make it likely to arrive sooner than you think. See the state-of-the-art today and find out what the videonet of the future might look like.
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com